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Octagona has built many internationalization projects for companies, in line with their individual needs and requirements in order to facilitate their process of internationalization

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Octagona in Germany and France for

Mojito Design S.r.l.

Operation Duration

October 2018 - March 2019

CUSTOMER COMPANY

Mojito Design Srl is an Italian company operating in the production of plastic and rubber components obtained through mono and double-injection moulding.

AIMS OF THE PROJECT

The company wants to implement a structured export project in Germany and France in order to reach the following goals:

Understand how doing business in German and French markets;
Identify the most appropriate targets for business development in the two markets;
Build and develop a process of commercial growth, producing a turnover rise.

Project’s activities

Octagona, with the support of a dedicated Temporary Export Manager, managed the whole process in relation to Mojito Design project. Specifically, Octagona has implemented the following activities:

In-depth evaluation of German and French markets, leading the client to the definition of the best strategy;
Translation support and company communication adjustments (website and company profile);
Research and selection of potential distributors and final clients;
Planning of and participation at the Ambiente exhibition at Frankfurt Messe and organization of in-place meetings with most interesting counterparts;
5 days of business support activities in Germany at the abovementioned exhibition and during meetings with the counterparts.

To download the report related to Mojito Design project please click here

The results

The operation was successful:

The client had the chance to get a closer look at the two markets, understanding in details their trends and dynamics;
During the exhibition, commercial contacts have been established with German, French and other countries’ counterparts. Those contacts could rapidly bring to sign some contracts.
A lot of information and contacts have been collected, useful to define the following commercial steps to implement.

Alessandro Giovanardi, Managing Director of Mojito Design, said: “I am fully satisfied with Octagona’s job. It allows us to understand the markets of our interest, in order to approach them with the most appropriate products and tools. A special thanks goes to the TEM assigned by Octagona, Lucia Marchi, who proved to be extremely competent and able to assist me at best”.

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