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Octagona has built many internationalization projects for companies, in line with their individual needs and requirements in order to facilitate their process of internationalization

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Octagona in New Delhi for

Emilia-Romagna agro-food companies

Operation Duration

November 2008

CUSTOMER COMPANY

12 companies operating in Parma in agribusiness sector

AIMS OF THE PROJECT

Promote in the Subcontinent the typical products of the Emilia-Romagna reality (salami, pasta, sauces, olive oil, balsamic vinegar, anchovies, Parmesan cheese and wine);
Position on the reference segment the companies part of the business through the selection of appropriate distribution channels, retail partners and end users;
Ensure penetration and medium to long term permanence in the Indian market.

Project’s activities

Analysis of the Indian market and of the locations in which to present, promote and sell products, carrying out store communication;
Communication activities of all events organized for product promotion;
Organization of tasting evenings.

The results

The companies had the real opportunity to know Indian market and promote their products.

After the creation of the event “Italian Gourmet Festival” and its promotion, Octagona organized exclusive events in order to facilitate the contact of Italian companies into Indian reality:

Setting up of a shelf for the presentation and promotion of products at Le Marché in Vasant Vihar, the best food boutique of Delhi;
Setting up of a permanent tasting point at the Connaught hall of the Oberoi, where importers, foods & beverage managers, buyers and chefs were able to meet the companies from Emilia-Romagna and taste their products;
Dinner and buffet at the Tonino Restaurant during which the cook of Barilla has partnered with Chef Suman in the creation of the dishes, using products from Parma;
Tasting dinner in the restaurant Travertine at the Oberoi Hotel.

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