Portfolio
Case Histories
Octagona has built many internationalization projects for companies, in line with their individual needs and requirements in order to facilitate their process of internationalization
Octagona in New Delhi for
Emilia-Romagna agro-food companies
Operation Duration
November 2008
CUSTOMER COMPANY
12 companies operating in Parma in agribusiness sectorAIMS OF THE PROJECT
- Promote in the Subcontinent the typical products of the Emilia-Romagna reality (salami, pasta, sauces, olive oil, balsamic vinegar, anchovies, Parmesan cheese and wine);
- Position on the reference segment the companies part of the business through the selection of appropriate distribution channels, retail partners and end users;
- Ensure penetration and medium to long term permanence in the Indian market.
Project’s activities
- Analysis of the Indian market and of the locations in which to present, promote and sell products, carrying out store communication;
- Communication activities of all events organized for product promotion;
- Organization of tasting evenings.