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Octagona opens the doors of the Iranian market to Brollo Siet

Concluded the operation of Treviso’s company, led by Octagona, for commercial settlement in the Middle East

Brollo Siet2Iran, today, represents an interesting challenge for the international business. In the last few years, Iran again become an important player in the international scenario and there are many companies that view the huge unexplored potential: indeed, Iran boasts one of the youngest and most educated population rates in the area (over 78 million people, two thirds are under 35), and it is one of the main markets in the MENA region in terms of GDP; the economic growth recorded a +4.3% in 2014, +0.4% in 2015 and a +4.5% in 2016,  and it is expected to reach a +5.2% by the end of the year and a +4.5% both in 2018 and 2019. Given the historic relationship between Italy and Iran and the strong appreciation of Made in Italy, many Italian companies have already begun to launch internationalization projects in the Middle East.

Brollo Siet Srl, an historical company from Treviso, that manufactures and sells a wide range of products (electrical and electronic transformers for neon, signs and neon accessories, LED displays and other types of products) in the electrical/lighting industry is one of these companies. The company, already present in foreign markets and with a production facility in India, with the aim to strengthen its activities has decided to activate a business development project in the Iranian market, with the scope to initiate a partnership with local partner, for the commercialization of its products on site. The commercial settlement in the market initially provides for supplying transformers or transformer components, and then the set up of a local production plant.

For the implementation of the entire operation, Brollo has taken advantage of Octagona‘s precious support (company specialized in internationalization since 15 years, already accredited from MISE, Emilia-Romagna and Lombardy region to provide such services), that, with the support of its local partner in Iran, has coordinated, planned and supervised the entire project of internationalization, elaborating a whole mapping of the market (in relation to transformer’s segment), creating a long list of potential Iranian business partners interested in Brollo products and taking care of the accompaniment of Brollo in Iran and meeting 8 shortlisted counterparts. Octagona has accompanied Brollo in order to avail the business opportunities in the market, and to collect valuable information, useful to understand and define the next steps will be implemented.

It has been the first operation carried out by Octagona within the Iranian market. Octagona extends its global network further, confirming its role as an important reference point for companies in the internationalization sector. Octagona can now rely on direct offices in Italy (Carpi, Bologna, Milan and Padua), India (New Delhi, Bangalore and Pune), Brazil (Belo Horizonte) and Vietnam (Hanoi and HCM City) and exclusive collaborations around the world (United States, ASEAN, European Union, North Africa, Turkey, United Arab Emirates, Iran, Russia and China).

If you would like to receive more information about Octagona activities, and if you are interested in implementing a similar operation, please contact us at the telephone number +39.059.9770184 or by email at octagona@octagona.com: you will receive all the information you need to start your internationalization project.

To see the case history, please click here.

Following, some images taken during the business mission:

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Vishnu Krishna (COO, Octagona India Pvt. Ltd.), Nilofaar Taheri (Octagona Associate Consultant for Iran) and Roberto Cimmino (Managing Director, Brollo Siet Srl)
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Niloofar Taheri and Roberto Cimmino before a meeting

 

 

 

 

 

 

 

 

 

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Roberto Cimmino during a meeting with a representative of a local company
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Pictures taken during the visit at the Iran Oil and Gas Show 2017
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